PromoStandards Isn’t a Typical API

PromoStandards uses SOAP/XML instead of modern REST APIs, which means it requires very specific development knowledge. A generalist may struggle with the spec—or worse, waste time trying to reverse-engineer it. For a foundational understanding of PromoStandards and its significance for distributors, consider reading our article on What Is PromoStandards and Why Should Distributors Care?.

Look for a developer who is already familiar with PromoStandards integration, including how to handle endpoint authentication, product detail formats, and supplier response structures.

Experience That Actually Applies

It’s easy for a developer to say “I can figure it out,” but what you need is someone who has worked directly with real distributor workflows. This includes tasks like syncing inventory, product data, pricing, media files, and order statuses.

If your platform is WooCommerce or a custom PHP stack, find someone who has worked in that exact environment. PromoStandards is nuanced—having platform-specific experience matters.

Clear Communication and Dependability

The best PromoStandards developers won’t just deliver code—they’ll explain the integration process, make useful recommendations, and keep you updated along the way.

Look for someone who asks questions about your business needs, not just the technical specs. Good communication helps ensure the integration meets real-world use—not just theoretical standards. If you’re still deciding whether PromoStandards is worth investing in, see How PromoStandards Helps Distributors Compete Online for a breakdown of its business impact.